Many marketing & business growth strategies can appear like they are only meant for companies with unlimited budgets.
As such, small business owners get chained up in confusion & end up growing slowly. It doesn’t have to be this way.
At The Marketing Notebook, my goal is to help small business owners grow their customer base consistently week after week.
We use effective marketing strategies that acquire 3 to 5 times more customers. We do this by combining marketing psychology and marketing automations so businesses can have a constant flow of new customers who can’t wait to buy.
We focus on helping:
It’s undoubtedly confusing for small business owners especially when there is a sea of marketing & growth strategies (social media ads, organic growth, Instagram posting, SEO, funnels and etc). Despite, having a high-quality product or service that meets people’s needs you’re either uncertain about how to get new customers consistently or your marketing efforts get ignored.
Some business owners may also encounter convincing agencies who paint beautiful dreams but end up wasting money and time when they only see minimal results. In some cases, a bad move can set you back by 5 years.
Instead of wasting months or years on ineffective marketing tactics that yield little or no results, we’re here to help you focus on what works. Not outdated textbook strategies but what works in the real world.
"First They Ignore You, Then They Laugh At You, Then They Fight You, Then You Win."
At the end of 2012, Glen fell into a $70k debt due to unknowingly investing in a gold investment scam. Being new to the world of investing, it didn’t occur to him that a company that appeared to have a genuine background would vanish overnight.
It was only 3 months of investing in them, and everything went downhill. He felt like a complete screw-up because he took out several bank loans in Singapore. It was a very dark moment in his life.
But his misfortune led him to start a personal finance blog to discuss the existence of investment scams. It was through setting up the website that he discovered and developed his interest in web design and direct response marketing.
He began to study advertising and marketing strategies in the 1970s and 1980s. He studied marketing geniuses such as Eugene Schwartz, David Ogilvy, Gary Halbert, John Carlton, Dan Kennedy, and others.
In 2016, he was given the privilege to join a top events and marketing company in Singapore that consistently attracts hundreds of attendees for events. After leaving the company, Glen continued to further develop his skills in direct response marketing and business growth hacking through real-world execution experience.
Some of Glen’s notable achievements over the last 10 years include:
Helping a B2B company achieve 216% year-on-year growth by systemizing its lead acquisition process
Assisting a new B2C business in acquiring 529 paying monthly subscribers within 10 months and achieving profitability within 6 month
Facilitating a growth spike for an e-commerce beauty brand within 30 days of implementing a new marketing strategy, resulting in a 340% increase in their year-on-year online sales volum
Transforming how an education company acquires new customers for their training, resulting in a fourfold increase
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